If you’ve perused a Victoria’s Secret catalog or spotted a Lancôme ad lately, you’ve undoubtedly come across Jasmine Tookes. She’s the fresh-faced one contributing to the much-needed diversity of faces for brands and who would probably look divine wearing a hunter’s hat and burlap sack.

It’s her penchant for soft makeup and yet a bold lip that caught my eye for this weekend’s lineup of mid summer jaunts. I plan to recreate her semi-matte array of berry to apple shades with Make Up For Ever’s lip pencil in Pomegranate Pink. It’s red-meets-pink and just about the only red lip hue I can tolerate this summer (and it stays on for years, or something close to it).

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