Eye Treatments for Generation Y

We all have our personal spending limits. When I was 18 it was $50 on a must-have eye gel. My mother (whose skincare routine consisted of whatever was on sale) thought this was an absurd price to pay for a .1 (point one!) ounce tube. Not one to back down easily, I argued my case with the same fervor as Atticus Finch. I presented all sorts of rational reasons why I needed this gel, including a subtle reminder of the offensive under-eye bags that dominated my father’s side of the family.

Gel: purchased.

In retrospect, a much cheaper option could have worked.

The tell-tale signs of aging don’t generally appear until our mid 30’s or later. These signs (fine lines, sagging skin, the list goes on) are treated by the most costly eye creams (that would be the $50 and up range). So unless you lather in tanning oil or are afflicted with some sort of Benjamin Button situation, there’s no need to splurge on elaborate formulas.

If you’re like me and suffer from dark circles, let’s commiserate together. I’ve heard that laser therapy works, but doesn’t that sounds terrifying (and expensive)? Most dark circle-targeting creams brighten eyes with light-reflecting pigments. Some make a concerted effort to lighten circles overtime, but the results are minimal. My favorites so far are Clinique Even Better Eyes and Olay Total Effects Tone Correcting Eye Treatment.

At some point we all suffer from puffy eyes. Steeping and cooling black tea bags will diminish eye bloat—but it takes time. Cool (literally and figuratively) gels with caffeine are a much simpler solution. Clarins’ Eye Contour Gel easily deflates eye puff (and not your wallet).

If your eyes are just perfectly fine (well, isn’t that nice), you at least need to moisturize. Keep it simple. Clinique All About Eyes is a classic for a reason. And don’t sleep on Mario Badescu’s Hyaluronic Eye Cream (or do, it’s great at night too).

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