Beauty with Benefit, Part I

My very first beauty purchase was Benefit’s “You Rebel” tinted moisturizer. I was in middle school and I remember thinking that the makeup’s name instantly made me more daring than most.

Since then a lot has changed—their array of blushes, bronzers, and highlighters have swelled to include shades like “Watt’s Up,” “One Hot Minute,” and “CORALista” (and more on those in action next week)—but Benefit’s quirky and vintage-girly lineup still remains the fun section of any beauty store.

And speaking of fun, it would be terrible not to mention the brand’s contest that began earlier this week and concludes on Tuesday. One lucky winner will win a trip to New York with a friend, receive two $250 gift certificates for Benefit cosmetics, two Intermix shopping sprees valued at $500, and a Physique 57 fitness package (the gym that helps Kelly Ripa get that body). You can sign up for the contest here.

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